Liam even had his photo taken with the Portuguese star when he played for his favourite team Manchester United but he drifted out the game after spells as a youngster at Accrington Stanley, Blackpool and Preston North End.
Now 20, his second choice of career was to be a policeman and he embarked on a degree in criminology at the University of Liverpool but quickly realised it wasn’t for him.
Then his stepdad Marc Schmid suggested he attend an event at Facebook headquarters in London and the experience changed his life.
Today he combines working as a digital advisor at Marc’s HealthTech agency Redmoor Heath with a four-year degree course in digital marketing at Manchester Metropolitan University – and couldn’t be happier.
“You could say it’s third time lucky,” he joked. “But joining Redmoor Health has been the best decision I’ve ever made.”
Liam recalled how he met his Manchester United heroes when his Accrington Stanley U10s team played a game at their Carrington training group.
“I even managed to get my photo taken with Ronaldo as he drove in,” he called. “I got to meet a lot of the players including Patrice Evra, Edwin van der Sar and Ryan Giggs.
“I really wanted to be a footballer myself but I stopped enjoying it. I was playing football every single day but I fell out of love with the game.
“For as long as I can remember I’ve always wanted to be in the police. I’ve never liked the idea of being desk-based so I signed up to do a degree in criminology at the University of Liverpool.
“I thought I’d be learning all about the police but it was much more theory-based and it wasn’t for me.
Liam admits he was at a pretty low ebb when a solution came from an unlikely source.
“My stepdad Marc invited me to an event at Facebook HQ to see how companies were introducing Facebook into their business,” recalled Liam.
“I’ll be honest, I didn’t really know much about Redmoor Health and what Marc did. I knew it was something to do with Facebook but I snapped his hand off to go to the event.
“It completely opened my eyes and I had a renewed respect for Marc. I talked it though with him and he said there was a gap in the business for someone who did digital marketing and they made me feel like there was a place for me there.”
Liam works five days a week at Redmoor but is able to fit it around his new degree at Manchester Metropolitan University.
“I run the social media stuff around all of Redmoor’s campaign. Marc never switches off. He’s always coming up with ideas.
“I’ve never been happier. I love my job and I love my new degree. It’s the perfect opportunity for me and it sets me up for the rest if my life.”
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