Just Talk – Redmoor Health supporting a major new mental health campaign in Hertfordshire
An innovative new campaign promoting free NHS mental health support for young people in Hertfordshire has been launched.
Redmoor Health has been commissioned by Hertfordshire County Council to support the “Just Talk” campaign over the next two years.
Just Talk is a multi-agency mental health campaign, with over 30 partner agencies across the county involved.
A single point of contact website – www.justtalkherts.org – has been created containing lots of information and advice for young people, parents, carers and professionals.
The aim of the campaign is to increase awareness of the young people’s emotional wellbeing information and signposting to help in Hertfordshire and promote Just Talk Week (15 – 21 November) and to double the numbers of Just Talk followers on social media.
During the Covid pandemic, there has been an increase in people, particularly young people and health and care staff, who have seen their mental health deteriorate. There has been a perception that mental health services have been unavailable.
This campaign is aimed at letting people know that Hertfordshire services are open, and they want people to come forward if they are struggling.
According to recent statistics, approximately 1 in 4 people in the UK will experience a mental health problem each year and approximately 1 in 8 adults with a mental health problem are currently receiving treatment.
Redmoor’s team of digital experts are leading on the delivery of the social media campaign, creating a digital toolkit for all the partners. The campaign will be running across Facebook, Instagram and Snapchat.
The guidance document contains materials, templates and images for all the partners to use, ensuring there is consistency across all the social media channels including communications with hard-to-reach groups and protected characteristics.
The toolkit also contains hints and tips on how to maximise the channels to reach the target audiences.
In addition, Redmoor will deliver three social media campaigns per year for the next two years. The three targeted audiences are young men; parents and carers and the wider general public.
Anna Buckle, Redmoor Health Digital Programme Manager who is managing the campaign, said: “We are delighted to be supporting the Just Talk campaign and working with Hertfordshire County Council. Redmoor has a proven track record in health promotion across digital channels which have resulted in millions of impressions and increased the number of people coming forward.”
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