The Staffordshire Strategy

A coordinated digital transformation programme across 95 practices delivered tangible outcomes: 

System-wide results at a glance

56

increase in NHS App appointment usage

58

increase in online consultation adoption

10.3+

social media impressions

143

practice websites reviewed

95

practices supported through Digital Journey Planner

Explore the Full Case Study in Comic Format

We’ve captured the Staffordshire ICB transformation journey in a visual format—highlighting how strategic support, clear planning and local capability drove real system change. 

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The 8-step approach behind the transformation

1

Set the Vision

Shifted the focus to improving patient access and outcomes, rather than compliance metrics.
2

Mobilise the Network

95 practices onboarded to the Digital Journey Planner. Teams connected through shared channels, regular forums and project check-ins.
3

Engage Patients at Scale

Redmoor’s Social Media Managed Service helped practices reach over 10 million impressions—driving pharmacy awareness and promoting self-care.
4

Use the Data, Sharpen the Focus

Practices using DJP saw higher NHS App usage. Key modules linked digital maturity to uptake and access metrics.
5

Strengthen the Digital Front Door

143 websites reviewed for clarity, compliance and user journeys—resulting in improvements that exceeded national benchmarks.
6

Build Local Leaders

Digital Transformation Leads supported through forums and one-to-one coaching—developing capability across the system.
7

Run Projects That Stick

Practical PCN-led initiatives tackled specific challenges—from online booking to app adoption—tailored to local needs.
8

Evolve the Tools

Insights from Staffordshire shaped the next generation of Redmoor’s tools—launching the D&T Hub in 2025 with improved assessments, planning tools, and learning content.

What This Means for Systems

Staffordshire’s results show that with the right structure and support, digital transformation can scale effectively across a whole region—building local capability, delivering impact, and leaving lasting change. 

Interested in Taking a Similar Approach? We support ICBs, systems and PCNs to design and deliver practical digital transformation programmes that work.