West Wandsworth PCN

A focused 12-week NHS App campaign across West Wandsworth PCN tackled patient digital exclusion and built confidence across teams—leading to measurable improvements in digital engagement. 

System-wide results at a glance

2

increase in NHS App registrations in just 3 months

3

Practices supported through coordinated delivery

236

New patients registered for the NHS App across the Practices

Staff trained

via drop-in clinics, 1:1 support and NHS App Ambassadors

Awareness

boosted via in-practice posters, GP-led prompts and consistent online content

Integrated

through the website, phone, SMS, and Social Media messaging

Explore the Full Case Study in Comic Format

We’ve captured West Wandsworth’s NHS App uplift in a visual story – showcasing how a short, focused campaign delivered real-world results through local engagement and practical delivery. 

The NHS App Uplift
The problem
The challenges
The plan
Supporting staff
Reaching patients
Real Results

The 8-step approach behind the transformation

1

Defined the Goal

Targeted increase in NHS App registration and usage across all practices
2

Aligned the Channels

Unified messaging across websites, social media, phone lines and staff communications
3

Supported the Workforce

Frontline teams were trained through NHS App drop-ins and 1:1 guidance, building confidence to support patients directly
4

Empowered Staff Champions

NHS App Ambassadors were appointed to drive change within each practice
5

Reached the Public

Clear social content, website banners, and patient-facing posters raised awareness of what the NHS App could do
6

Engaged Clinicians

Doctors and practice staff promoted the App during routine interactions, embedding its value into day-to-day care
7

Provided Practical Help

Visible support desks and signage in practices gave patients help in real-time with downloads, login, and usage
8

Measured the Impact

The result: a 2% rise in registrations in 12 weeks—outpacing national averages, and creating stronger digital habits for future campaigns

Interested in Taking a Similar Approach? We support ICBs, systems and PCNs to design and deliver practical digital transformation programmes that work.