Why is social media important for GP practices to utilise? 

Social media is and will continue to be a huge influencer in society. Most people regularly use social media on a daily basis to access and share information, with a majority of older people now using Facebook. It is important for practices to recognise and utilise the benefits of communicating with patients through a mixture of websites, messaging, and social media.

At a time where public perception of health services is under pressure and sharing validated and approved population health information is crucial to keep people properly informed, it is very important for primary care to join in the conversation online and connect with their communities. Many unofficial practice Facebook pages have been created by patients themselves, which look no different to official pages to the untrained eye, and so by creating a page, a practice can shut these often detrimental pages down and instead represent the practice in a positive light.

Facebook also offers the ability to create closed Facebook groups for either patients with long term conditions or other shared needs, or for Patient Participation Groups to communicate with one another and the patient population online more effectively. Closed Facebook Groups have been used really well over the last few years to help people manage their own health more effectively and access quality health information shared by the practice about their specific condition.

Using other social media channels such as Instagram and Twitter would also allow practices to communicate with the different demographics of their population.

How can Redmoor Help?

Redmoor provides a managed social media service to both individual GP practices and Primary Care Networks that will help them develop a presence on popular social media platforms such as Facebook to communicate key messages around topics such as population health and important practice information.

This service will support practices by creating, managing and developing their social media pages, providing patient communication training to practice teams, and posting regular relevant content to their local communities using a mixture of national campaigns and bespoke posts that are co-created with the practice and Redmoor Creative.

Additional options will be made available for practices to utilise such as an Artificial Intelligence chatbot that automatically responds to commonly asked questions, a website audit that looks at the accessibility and quality of the practice website and creating and managing new social media platforms to connect with other parts of the patient population.

Support is available for a small monthly fee, for more information email us at hello@redmoorhealth.co.uk

See how Redmoor Health can transform your digital practice

Whether it is by training and helping you use and embed technology, showcasing the great work you are doing, or helping you learn from experiences we have been part of elsewhere. Contact us to see how we can transform your digital practice.

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