The Social Media Managed Service is designed for health and social care organisations to alleviate the administrative burdens associated with managing social media channels like Facebook, Instagram and Twitter. This approach allows key messages around topics such as population health and important organisation updates to be effectively communicated via social media but without the hassle. The SMMS team takes care of everything, as detailed below.
Social Media Managed Service
Social Media Stats since April 2022
25,000,000
Reach
600
Live Pages
240,000
Followers
1,400,000
Post Engaged Users
Our managed service includes:
Creation of new social media pages or enhancing existing ones.
Access to our support centre: support@redmoorhealth.co.uk (Mon-Friday 9am-5pm).
Posting weekly topical social media campaigns, using a mixture of national and population health messages.
Regular webinars, training sessions and advice on how to manage and develop social media as a comms tool.
Creation of bespoke campaigns for your organisation, including designing visual content and writing copy.
Moderation of pages to reduce the pressure on busy teams, including replying to comments on your behalf.
Creation of closed Facebook groups, for example, for long-term conditions or PPGs.
Monthly reporting to show how your page and campaigns are performing.
Access to resources such as how-to guides, toolkits, and case studies.
Campaign Schedules
Useful Resources
Why use social media as a comms tool?
Connect with your audience
Research shows that 84% of people are active on social media, with most of those people using it daily. This provides health and social care organisations with a real opportunity to promote regular messages.
When used properly, social media can build advocates for your organisation online as well as being a key part of the digital front door.
You might already be online
There has been a rapid growth in unofficial Facebook pages which are created when people ‘check-in’ or ‘tag’ organisations in personal posts.
These unofficial pages appear genuine, but the organisation has no control over the content. In an average area, at least 50% of organisations will have one of these unofficial Facebook pages.
Why not search now to see if you have an unofficial Facebook presence? Simply search for your organisation on Facebook.
Provide good advice and combat misinformation
Social networks have become an important health information resource. However, they can also become a source of disinformation.
Healthcare professionals on social media can both inform the public and help to stop the spread of information that’s untrue.
”Without the support of Redmoor Health, we wouldn’t be where we are as a practice today. The knowledge, encouragement, and support they provide has enabled us to use social media in a really positive and creative way to communicate and engage with our patients - Thank you!
Cath MclennenIT Lead at Bay Medical Group
