Public health teams face a familiar challenge: deliver prevention campaigns that actually reach people and lead to action. Many existing channels struggle to connect at the scale and frequency needed.
GP practice social media offers a ready-made route into local communities. These pages already reach thousands of residents each week and are trusted as a source of health information. Public health teams can now use this network to deliver targeted campaigns with speed, consistency, and minimal admin.
A national network, already in place
Redmoor’s social media managed service supports over 850 GP practice social media pages across England. This network reaches over 51 million people a year and is already being used to support messaging around NHS Health Checks, vaccination, smoking cessation, diabetes, and digital access. We’ve recently partnered with Patient.info to clinically review content, strengthening the accuracy and trustworthiness of our messaging.
Public health teams are now commissioning campaigns through this model to improve uptake, close gaps, and support high-priority targets. Messages come directly from practices, written and designed by Redmoor, and aligned to local goals. The tone is right, the timing is controlled, and the reach is immediate.
From message to measurable impact
We’re currently delivering projects commissioned by public health teams that work directly with primary care to increase uptake of NHS Health Checks, promote vaccinations, support digital tools like the NHS App, and target specific health inequalities.
Content is tailored to the needs of local populations, using insights from public health teams and practice-level knowledge. Where appropriate, we adapt messaging to reflect language needs, health literacy levels, and cultural context. Through our AI avatar service, we can also deliver short videos featuring a named GP from the practice, helping the message feel more personal and trusted. This approach helps bridge gaps with under-served or harder-to-reach groups who may not respond to more generic campaigns.
Redmoor manages the full delivery: we plan, design, and schedule all content, aligning messaging to public health goals. GP practices review and approve quickly, keeping the workload low while ensuring posts come from a trusted source. This model creates a direct, high-frequency presence in local communities with measurable results.
Built for prevention
Campaigns focused on long-term conditions, screening, behaviour change, or digital inclusion need visibility, frequency, and trust. Practice social media provides all three. It gives public health teams a direct route into communities, aligned with the NHS Long Term Plan’s shift toward prevention and the core indicators in the Public Health Outcomes Framework.
This isn’t a new channel to build. It’s a resource already in place.
If you’re planning your next campaign and want to reach more people, more often, with less friction, we’ll show you how.
Blog by Dillon Sykes, Product Lead - Digital Transformation Services
Dillon has over 30 year’s experience working with and for the NHS which has given him an excellent understanding of NHS and commercial providers.
During his career he has a proven track record working with NHS organisations providing a sound knowledge and practical implementation of policy, products and services. This includes helping healthcare organisations implement health tech innovations, ranging from small team change to large organisational transformation.
His substantial experience of managing change helped many GP Practices to move from ‘legacy’ appointment systems to a digital first environment ensuring patients could access technology needed to improve care.
Now in his role as Senior Programme Manager Dillon will work with ICBs, PCNs and Practices to help understand the digital agenda and be a resource to meet the challenges ahead to successfully improve care for staff and patients.
