Supporting ICB teams developing primary care submissions
As ICBs develop Frontline Productivity proposals, primary care is a key area of focus across several investment categories.
Redmoor can support both the development of primary care Frontline Productivity submissions and the delivery of funded programmes, providing practical input on bid content, programme design, delivery approach and benefits.
Applying frontline productivity in Primary Care
The Frontline Productivity catalogue sets out a broad range of investment areas spanning optimisation, workflow improvement and digital capability. Within primary care, the most relevant areas typically include:
- Ambient Voice Technology (AVT)
- Patient engagement and digital front door
- Process automation and documentation
- Operational efficiency and flow
- Change management
- Usability, training and digital adoption
These align closely with existing priorities across access, demand, workforce and patient experience in general practice and neighbourhood settings. Many of these opportunities rely as much on implementation and adoption as on the underlying technology.
Transformation and adoption in primary care delivery
Frontline Productivity includes provision for change management, digital adoption and training.
In primary care, the level of impact achieved across areas such as AVT, patient engagement, process automation and operational flow is closely linked to how effectively changes are implemented in day-to-day practice.
Programmes typically need to account for:
- variation across practices and PCNs
- existing workflows and demand patterns
- staff engagement and adoption
- consistency of delivery across a system
Structured, practice-facing transformation support helps ensure that programmes translate into measurable outcomes.
Categories to primary care programmes
For many systems, the focus is now on shaping these areas into clear, investable proposals. This involves:
- defining what delivery looks like across practices and PCNs
- setting out realistic scope and scale
- aligning programmes to measurable outcomes
- ensuring proposals are practical to implement
Redmoor brings experience from primary care transformation work to support this translation from category to programme.
Where Redmoor Health can support
For ICB teams currently shaping Frontline Productivity submissions, Redmoor can provide support across the following areas:
Development and programme definition
- Structuring primary care investment lines aligned to FPP categories
- Developing programme scope, sequencing and delivery approach
- Supporting articulation of outcomes, measures and ROI
- Providing examples and models to strengthen submissions
Programme design and delivery
- Access and demand optimisation
- Digital front door and NHS App adoption
- Telephony and contact flow redesign
- Workflow and administrative efficiency
- Clinical productivity optimisation and implementation (e.g. AVT)
Benefits, measurement and assurance
- Defining baseline positions and success measures
- Establishing KPI frameworks aligned to programme expectations
- Structuring reporting approaches
- Supporting evidence for outcomes over time
Submission-ready primary care delivery packages
In addition to supporting the development of Frontline Productivity submissions, Redmoor can also provide ready-made primary care delivery packages that can be incorporated directly into proposals. These are designed around priority areas commonly reflected in Frontline Productivity funding, combining implementation, adoption and early optimisation in a structured format that is practical for primary care delivery. A typical package structure includes:
Phase 1: Intensive Sprint (Weeks 1 to 12)
- baseline assessment
- adoption support
- workflow integration
- early optimisation
Phase 2: Embedding and Support (Months 4 to 12)
- monthly check-ins
- ongoing optimisation
- adoption monitoring
- light-touch reporting
Example packages
- AVT optimisation and adoption sprint
- Access and demand optimisation sprint
- NHS App and digital front door adoption sprint
These packages can be included as individual workstreams or combined into a wider phased programme, depending on local priorities and available funding.
This gives ICBs:
- delivery models that can be written directly into submissions
- modular options aligned to different productivity themes
- a practical route from funding proposal to implementation
- a clearer basis for benefits tracking and ROI
Benefits, measurement and assurance
- Defining baseline positions and success measures
- Establishing KPI frameworks aligned to programme expectations
- Structuring reporting approaches
- Supporting evidence for outcomes over time
Experience in primary care transformation delivery
Redmoor brings experience from delivering primary care transformation programmes at practice, PCN and system level. This has included:
- Supporting PCNs to redesign access models and improve demand management, including reductions in call volumes and improved use of digital channels
- Increasing adoption of online consultation and triage approaches, supporting more effective demand management
- Delivering telephony and contact flow improvements to improve patient navigation and reduce inefficiencies
- Improving uptake of digital tools such as the NHS App through structured communication and workflow changes
Primary care delivery focus
Work in this area is shaped by the realities of primary care delivery, including:
- Variation across practices and PCNs
- Differences in digital maturity
- Capacity constraints within teams
- The need for consistent approaches at scale
- This informs how programmes are designed and implemented
Supporting development and delivery
Redmoor can support at different stages of Frontline Productivity work:
- Early shaping of primary care investment priorities
- Development of bid content and programme structure
- Design of delivery approaches across multiple organisations
- Delivery support for approved workstreams
- Ongoing support to embed change and track outcomes
Discuss your Frontline Productivity plans
If you are developing primary care components within your Frontline Productivity submission, speak to Dillon Sykes.
