Choose the support you need – managed social media, creative and branding, or on-the-ground delivery to improve communications. We scale to your goals and capacity. Our offer combines:
Service Impact
60
850
4
400
Social Media Managed Service
We create and schedule weekly posts tailored to your local population, aligned with national health campaigns and seasonal priorities. Our Social Media Managed Service (SMMS) is a powerful way to educate patients, drive behaviour change, and build trust, while freeing up staff time by taking the pressure of content creation and page management off your team.
- Day-to-day management of your practice, PCN or pharmacy social channel
- 2–3 professionally designed posts per week
- Content aligned to national campaigns, seasonal health topics, and local service priorities
- Option to request bespoke posts on different topics
- Page setup or optimisation if needed
- Comment moderation and inbox management
- Monthly reporting on reach, engagement, and growth
- Proven impact: Practices using our managed service see higher patient engagement, clearer communication, and reduced workload compared to running pages in-house
Google Reviews Management
Ratings and reviews are one of the first things patients see when searching for your practice. A strong online reputation builds trust and supports patient confidence.
We help you:
- Claim and verify your Google Business profile
- Stay on top of reviews and feedback
- Respond appropriately to protect and strengthen your reputation
AI Avatar Videos
Short, personalised AI videos recorded using your team member’s likeness available in multiple languages – ideal for engaging hard-to-reach groups.
- Create a digital avatar of your GP or practice lead in a guided recording session
- 4–5 campaign-aligned videos per month, tailored to your local health priorities
- Translations, captions, and accessibility features included
- Available in multiple languages
- Fully managed content creation, ready to share via social media and website, as well as direct to patient cohorts via SMS
- Proven impact: AI Avatar videos achieve 6.5x more views and 9x more reach on social media compared to standard posts
Communication Projects
We provide targeted support to help practices and PCNs improve how they communicate with patients.
- Review and optimise all patient communication channels (website, phone, social, SMS, app)
- Align messaging with national priorities and goals
- Deliver NHS App uptake campaigns with practical in-practice support
- Develop patient communications strategies with measurable outcomes
- Provide training, tools, and templates to embed good practice
Our Social Media Managed Service supports 850+ practices. Each week we publish a shared schedule to every account, clinically reviewed by Patient.info, with optional bespoke posts for local priorities. Here's some examples of our work...
Managed Service Bundles
Social Media Managed Service
- 2–3 designed posts each week
- Content aligned to national campaigns, seasonal topics and local priorities
- Bespoke post requests
- Page setup or optimisation
- Comment moderation and inbox management
- Monthly performance report
Just £40/month + VAT
Social Media Managed Service + Google Reviews
- 2–3 designed posts each week
- Content aligned to national campaigns, seasonal topics and local priorities
- Bespoke post requests
- Page setup or optimisation
- Comment moderation and inbox management
- Monthly performance report
- Google Reviews management
Just £55 a month + VAT
Social Media Managed Service, Google Reviews, & AI Videos
- 2–3 designed posts each week
- Content aligned to national campaigns, seasonal topics and local priorities
- Bespoke post requests
- Page setup or optimisation
- Comment moderation and inbox management
- Monthly performance report
- Google Reviews management
- 4–5 AI Avatar videos per month using a team member’s likeness
- Captions and translations included
- Ready to share via social, SMS, websites and the NHS App
Just £95/month + £150 per-avatar setup fee (plus VAT)
Full Patient Communications Package
- 2–3 designed posts each week
- Content aligned to national campaigns, seasonal topics and local priorities
- Bespoke post requests
- Page setup or optimisation
- Comment moderation and inbox management
- Monthly performance report
- Google Reviews management
- 4–5 AI Avatar videos per month using a team member’s likeness
- Captions and translations included
- Delivery via SMS, email and websites
Just £110/ month + £150 per-avatar setup (plus VAT)
Targeted Communications Projects
When you need a defined push, we deliver focused projects that fix channels, sharpen messaging and drive uptake without adding to practice workload.
- Channel audit and optimisation: review website, telephony cues, social, SMS and NHS App journeys; prioritised fixes and quick wins.
- Messaging refresh: align to national priorities and local services; rewrite key pages, posts and SMS templates for clarity and action.
- NHS App uptake campaigns: in-practice support with materials and scripts; run invites, prompts and follow-ups; track uptake.
- Communications strategy with measures: practical plan covering channels, cadence and KPIs; baseline and post-campaign reporting.
- Capability build: short training sessions plus reusable tools and templates to embed good practice.
Clinically Assured with Patient.info
All of our social media content is co-designed and clinically reviewed in partnership with Patient.info – one of the UK’s most trusted health information platforms. Patient’s content is created and reviewed by doctors, nurses, and pharmacists, and meets the NHS Standard for Creating Health Content. This ensures the posts we deliver for practices are not only engaging but also accurate, evidence-based, and safe for patients.
Case Studies
Norfolk and Waveney ICB
Norfolk and Waveney ICB
Bay Medical Group
Bay Medical Group
Awards
Our service is recognised nationally for delivering measurable impact in patient engagement, public health communication, and primary care digital transformation.
HSJ Awards Finalists
Finalist, Patient Engagement Initiative
Northern Digital Awards Winners
Shortlisted for Best Use of Social Media
Northern Digital Awards Finalists
Best Low Budget Campaign Award
Let’s Get Started
Whether you need a fully managed service or hands-on project support to optimise how you communicate, we scale to fit your goals and capacity. This could be to get higher NHS Health Checks, vaccine and App uptakes or to improve patient feedback, review and CAIP performance.
