Skip to main content
Patient Communications

Norfolk and Waveney ICB

System-wide results at a glance

8

growth in NHS App registrations across the region in 6 months

63

GP practices supported via coordinated social media management

344,349

patients actively engaged with content online

26

increase in average monthly appointment bookings via the NHS App

Awareness

raised through coordinated campaigns, patient stories, and clear how-to content on App features 

33

rise in appointment cancellations—showing better patient self-management

Explore the Full Case Study in Comic Format

We’ve translated Norfolk and Waveney’s digital transformation into a visual story—capturing how consistent patient messaging can lead to measurable digital behaviour change at scale. 

_Norfolk-and-Waveney-ICB-1
_Norfolk-and-Waveney-ICB-2
_Norfolk-and-Waveney-ICB-3
_Norfolk-and-Waveney-ICB-4
_Norfolk-and-Waveney-ICB-5
_Norfolk-and-Waveney-ICB-6
_Norfolk-and-Waveney-ICB-7

The 8-step approach behind the transformation

1

Identified the Opportunity

The ICB commissioned Redmoor Health to deliver a professional social media service for 63 practices
2

Centralised the Channels

All social media was managed through a coordinated regional strategy
3

Engaged Patients Digitally

Campaigns showcased how to use the NHS App through accessible, relatable content
4

Showcased Practical Benefits

Posts explained booking, prescriptions, and record access—backed by patient testimonials
5

Empowered Practice Presence

Practices maintained a professional, consistent digital voice without the burden of content creation
6

Amplified Reach

Campaigns achieved 7.6M page impressions and reached over 5.6M users
7

Used Data to Drive Improvement

Analytics dashboards helped the ICB monitor impact and tailor future efforts
8

Built Long-Term Capability

The model laid the foundations for future digital campaigns across the ICS

Interested in Taking a Similar Approach? We support ICBs, systems and PCNs to design and deliver practical digital transformation programmes that work. 

You May Also Like

D&T Hub Background
Elevating Primary Care: Redmoor’s Digital & Transformation Maturity ModelRedmoor Blog

Elevating Primary Care: Redmoor’s Digital & Transformation Maturity Model

The NHS is on a mission to modernise primary care, placing digital transformation at the centre of its strategy –…
QI MethodologyQuality Improvement

QI Methodology

Redmoor’s work is grounded in recognised Quality Improvement methodology. That means starting with a clear aim, understanding the current system,…
Optimising Advanced TelephonyRedmoor Blog

Optimising Advanced Telephony

Technology is increasingly playing a pivotal role in ensuring efficiency, accessibility, and seamless collaboration in NHS organisations. Advanced Telephony systems,…
D&T Hub Drill Down Reporting
What’s New in the D&T Hub: Care Navigation Toolkit, Feature Updates & MoreRedmoor Blog

What’s New in the D&T Hub: Care Navigation Toolkit, Feature Updates & More

Since launching on 6 January, we've seen fantastic engagement with the Digital & Transformation Hub. Already, 137 practices have completed…
Share