Redmoor’s new partnership with GPsurgery.net
You’ve announced a change to your appointment system, but patients are still unsure what to do. You’re promoting a clinic, but the social post and website give different information. Your reception team keeps answering questions that patients should be able to resolve online.
These are familiar challenges for busy practices. Keeping communications clear and consistent takes ongoing work, particularly when different people or suppliers manage each channel.
Redmoor has partnered with GPsurgery.net to offer practice websites with managed support. Combined with our Social Media Managed Service, this brings your website and social media content into one coordinated process, with free AI avatar videos included in the combined offer.
One team, connected communications!
Your website and social media should support the same patient journey.
A social post can bring a service or change to someone’s attention. Your website can explain the details, answer questions and provide the next step. A short video can help explain a process that patients find confusing.
Managing these together makes it easier to keep the message consistent and give patients a clear route to action.
For practices using both services, that means one Redmoor contact and one process for requesting updates. You tell us what’s changing, supply or approve the relevant information, and we coordinate the website and social content.
What does that look like in practice?
Imagine your practice is launching a new clinic.
You brief Redmoor once on who the clinic is for, what it offers and how patients can book. We update the relevant website information and prepare social posts directing patients to that page. An AI avatar video could provide a short explanation of the service, without your staff needing to appear on camera.
The same approach can support a change to appointment requests, a vaccination campaign or an update to opening hours.
It gives your team less duplicated briefing and checking. For patients, it creates a more consistent journey from seeing an announcement to understanding what to do.
A website designed for general practice, with ongoing support
The website element uses Navigator from GPsurgery.net, which provides clear routes to appointments, prescriptions, registration and other everyday tasks.
It includes familiar NHS layouts, clinically reviewed online forms, built-in analytics and centrally maintained patient content that updates as NHS requirements change. GPsurgery.net guarantees Navigator’s ability to achieve 50/50 using the NHS England website benchmarking and improvement tool.
Redmoor provides managed support for agreed routine content updates, including news, alerts, services, clinics, staff profiles, vacancies, policies and documents. We coordinate with GPsurgery.net where technical support is needed.
Alongside our Social Media Managed Service, this helps practices maintain both the information patients find and the communications that direct them towards it.
Helping patients understand and act
The aim is to make communications useful to patients and manageable for practices.
That means explaining changes clearly, making services easier to discover and helping patients find answers to common questions. It also means checking that a campaign leads somewhere useful: the correct page, current information and a straightforward booking or contact route.
AI avatar videos add another way to explain those messages. Included free in the combined offer, they can support website content and social posts with short, accessible explanations of practice processes and services.
Join our practical webinar
We’ll demonstrate this approach in “Bringing patients with you: your website and social media working together.”
Using practical before-and-after examples, we’ll explore:
- Why patients can remain confused after a change has been announced.
- How to connect social campaigns with website information and clear next steps.
- How recurring questions can reveal gaps in your communications.
- Where AI avatar explainers can help.
- How to coordinate updates without duplicating work.
We’ll also introduce the partnership and show how our website and social media support work together. Whether you manage communications in-house or use external support, you’ll leave with practical ideas for your practice.
Register for the webinar or contact support@redmoorhealth.co.uk to discuss coordinated website and social media support.
Website platform, managed support and social media subscriptions are contracted and paid separately. Navigator is available to practices in England.
