Redmoor Health’s Social Media Managed Service promoted an important message about the national test of the UK Emergency Alerts service.
The service, a UK government initiative, is designed to warn citizens if there is a danger to life nearby. In case of an emergency, mobile phones and tablets will receive an alert with advice on how to stay safe. However, it’s important to note that reading or responding to alerts while driving is not recommended. For individuals with hearing or vision impairment, audio and vibration signals will alert them of the emergency.
This alert however created a potential risk for individuals with a “secret phone”. Many people in domestic abuse situations have a secret phone that their partner can’t check through when they’re trying to leave a domestic abuse situation.
A loud alert could uncover the secretive nature of these phones potentially disrupting escape plans for people experiencing domestic abuse and opening them up to violent incidents.
Redmoor Health offered this content to all 700 of its GP practice partners, and 150 practices chose to accept the offer of promoting this content.
As such raising awareness of this alert was a matter of public safety.