Social Media Managed Service: Government Emergency Alert

Redmoor Health currently provides managed social media communication to 700 GP practices in NHS England. The Social Media Managed Service provides GP practices and Primary Care Networks with high-quality patient social media communications, without the burden and pressures associated with managing social media channels.


Redmoor Health’s Social Media Managed Service promoted an important message about the national test of the UK Emergency Alerts service.

┬áThe service, a UK government initiative, is designed to warn citizens if there is a danger to life nearby. In case of an emergency, mobile phones and tablets will receive an alert with advice on how to stay safe. However, it’s important to note that reading or responding to alerts while driving is not recommended. For individuals with hearing or vision impairment, audio and vibration signals will alert them of the emergency.

This alert however created a potential risk for individuals with a “secret phone”. Many people in domestic abuse situations have a secret phone that their partner can’t check through when they’re trying to leave a domestic abuse situation.

A loud alert could uncover the secretive nature of these phones potentially disrupting escape plans for people experiencing domestic abuse and opening them up to violent incidents.

Redmoor Health offered this content to all 700 of its GP practice partners, and 150 practices chose to accept the offer of promoting this content.

As such raising awareness of this alert was a matter of public safety.


Based on data gathered by Redmoor Health’s managed GP practice social media accounts, it was found that government alert posts have achieved noteworthy milestones in terms of impressions, reach, and engagement across the 150 participating GP Practice pages.

Based on the statistics, it appears that a significant number of patients have viewed this crucial content multiple times. Furthermore, thousands of individuals have positively responded to the advisory piece.

Although we cannot gauge the effect it may have had on communities utilizing confidential phones, it is probable that several individuals were impacted. Ultimately, this was an effective means of promoting public safety information.

Lessons Learned

Content is King

The case study emphasizes the importance of producing high-quality and relevant content. In order to capture the attention of social media users, content needs to be informative, engaging, and visually appealing. This requires a deep understanding of the target audience and their needs.

Analytics is essential

This case study shows the importance of using analytics to measure the effectiveness of social media campaigns. By tracking metrics such as engagement rates, reach, and conversions, practices can gain valuable insights into what’s working and what’s not, and make data-driven decisions to optimize their social media strategy.

Whether it is by training and helping you use and embed technology, showcasing the great work you are doing, or helping you learn from experiences we have been part of elsewhere. Contact us to see how we can transform your digital practice.