An innovative social media campaign aimed at supporting young people’s mental health in Hertfordshire has been hailed a success, after it resulted in more than 10,000 hits on a dedicated website.
Led by Redmoor Health, the Just Talk campaign promoted the free NHS mental health support available for young people negatively affected by Covid by driving people to the new website and increasing social media engagement.
Called Just Talk Herts, the website contained lots of useful information and advice for young people, parents, carers and professionals.
A series of targeted digital adverts were posted across social media channels including Facebook, Instagram and Snapchat, signposting people, particularly teenager boys, to where they could access help.
As a result, Facebook followers of the Just Talk page increased by 136% and page likes by 152 per cent.
Website users increased by 504 % to 5,311 and page views by 418 to 10,922.
Redmoor, one of the country’s leading digital healthcare services companies, was commissioned by Hertfordshire County Council last year to support the multi-agency campaign which involved over 30 partner agencies.
The campaign was launched in Just Talk week (15-21 November) and ran for almost four weeks.
During the Covid pandemic, there was an increase in people, particularly young people and health and care staff, who have seen their mental health deteriorate. And there was a perception that mental health services have been unavailable, so the campaign let people know that services were still open and accessible.
Redmoor’s team of digital experts led on the delivery of the social media campaign, creating a digital toolkit for all the partners including materials, templates and images for all partners to use, particularly for hard-to-reach groups and those with protected characteristics.
In addition, Redmoor will deliver three further social media campaigns per year for the next two years, targeting young men, parents and carers and the wider general public.
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